Track Inbound Leads – Using Inbound Marketing to generate Leads

Track Inbound Leads – Using Inbound Marketing to generate Leads

Traditional lead generation tactics are loosing there relevancy, however, the requirement that marketing deliver leads will not change.

Marketers need to adapt and move with the times. They must embrace new channels to drive demand and capture more sales ready leads.

The driving force behind this is Inbound marketing – it gets you found, connects you to customers, and drives sales leads.

Buyers are now in Charge

Traditional outbound marketing is disruptive and annoying to your customers. It’s less effective and increasingly expensive.

Your buyers will drive and control the research process. Demand creation activities must support the buying process on the buyers terms. They will determine the right time, channel and format. Your job is to ensure prospective buyers have the information they need to make a decision.

Make it easy for customers to sell to themselves.

How does it work?

In order to do this, you need to set your website up like a "hub", a go to resource for your industry that attracts visitors naturally through Search & SEO, Online Reviews, Blogs & Social Media, Influencers and referals.

Your content is responsible for delivering your message and persuading the audience. You want to generate as many leads as possible while hooking your sales team up with information that will help them establish connections and close deals.

And what do you do with all these leads?

You get that prospective lead to register on your landing pages, use exclusive offers, webinars, free tools, whitepapers, and product trials to entice. Then it is the job of converting and managing these prospects into sales ready leads.

You can increase your odds of reeling in that lead by capturing all leads in one place, ensuring follow-up, and tracking. This is the job of the lead management tool.

Add leads quickly and effortlessly

No more cold leads. Directly feed your leads from the web or use the intuitive file import wizard. Capture ALL leads; trade show, seminar, email campaign etc.

Lead and Team reporting

Fast reports, containing detailed tables and colourful charts, help you see exactly what is going on. The value of your sales pipeline and who is performing.

Assign leads to the right person

Decide who receives what. Automate the assignment of leads using B12's intuitive assignment engine. Balance workloads and move leads between users.

Customize to meet your needs

Set up rules to automatically distribute leads, define your own Sales pipeline. Integrate into your website and feed leads directly to your sales people.

All the sales tools you would expect

Full contact visibility. Manage your sales pipeline, notes, and to do's. Receive Email notification when actions need doing.

Flexible, Secure and Reliable

Pay as you go, No contract lock in. Our servers and your data are held in state of the art data centres. Your data is regularly backed up.

Use B12Leads to distribute and keep track of your Inbound leads within your sales teams – It’s successful Lead management.