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Lead Management and CRM round-up – The 3 things you need to know this week
Posted on 16. Jan, 2012 by Duncan Macdonald in CRM, Lead Management, Lead Management Blog, News
The Lead Management and CRM round-up is back from its holiday hiatus and is raring to go for 2012. We have rejigged the format this year and thought we would highlight the most interesting and useful news from the blogs and social networks for the past week.
Pre vs. Post Content Marketing – Referral Analytics Revealed [Data]
Really interesting comparison on the effect of content marketing on lead generation. Data gathered over a 26 month period shows the effect of a consistent content marketing approach on leads
9 Steps to Successful Lead Nurturing for Local Businesses
Good advice for local businesses on how best to respond to your leads – especially the ones who aren’t quite ready to buy … yet.
35 Super Awesome Posts on Pay-Per-Click Marketing
Fantastic collection of the best tips, and tricks from 35 blogs posts written on the topic last year. Covering everything from infographics through to mobile marketing this is an excellent resource to get your 2012 plans on track.
That does it for this week, if you’re looking for more below is a list of the rest we have been tweeting this past week.
5 Reasons Why You Can’t Make Your Email Marketing Work (And how-to fix it) http://awe.sm/5cszq
Look back not forward – Increasing Leads By Knowing What Works http://tinyurl.com/87d3gho
5 Steps to a Better SEO Strategy http://awe.sm/5cszk
Inbound Marketing Is About Much More Than Getting Foundhttp://awe.sm/5ct33
Increasing Leads By Knowing What Works and What Doesn’t http://awe.sm/5cte3
How Marketing Should Approach sale reps http://awe.sm/5d6R0
4 Metrics about last years Lead Management efforts you should be considering - http://awe.sm/5dCH1
How to generate leads through prospecting http://awe.sm/5dKRC