Lead Management Software
Lead Management Software – Capture, Distribute and Track leads within your sales teams.
How to Manage Leads in 15 Minutes a Day
Posted on 27. Oct, 2011 by Duncan Macdonald in Lead Generation, Lead Management Blog, Sales Force Automation
You can’t effectively manage your leads with email, notes or a spreadsheet and must make sure the lead management software you choose is easy to access, fast to update and ideally accessible everywhere. That said lead management software has
helped automate large parts of the process, bringing its own efficiency but it still requires a management role that allows sales managers and marketers to efficiently evaluate the results and bring accountability from lead generation through follow-up to closure.
Here are 5 tasks to perform daily to manage your leads effectively.
1. Add leads - It sounds obvious but leads should not be left to go cold – every second counts. The chance of a lead converting diminishes the longer it is unactioned so you will want to stay ahead of your competitiors and make sure leads are added promptly.
2. Check the status of the most valuable and important leads - By knowing what your hottest leads look like, whose responsible and their status ensure that they are progressing and milestones are being met. This is not a case of going through hundreds of leads just the critical, most valuable half dozen.
3. Check if leads are stuck in pipeline – Where before you checked at a micro level, getting a quick snapshot of your entire pipeline will highlight if leads are flowing, where any bottlenecks are appearing allowing you to head them off before they become a bigger issue.
4. Monitor Follow-up rates – You should set targets of expected times for first contact, follow-up and closure should take. Then review daily to make sure both sales teams as a whole and sales people are making the grade.
5. Review the sources of your best leads – If you can identify where the best leads are coming from then you can leverage more. Opportunities present themselves quickly so being nimble and able to take advantage can give you an advantage over the competition. This is particularly true for social media campaigns where opportunities move fast.
B12Leads is an online lead management tool to capture, distribute and convert leads. Everything you would expect from a CRM tool but with a focus on keeping track of leads and your sales teams. An affordable solution that has everything you need to take control of your sales pipeline.
