Lead Management Software
Lead Management Software – Capture, Distribute and Track leads within your sales teams.
How effective is your lead nurturing program?
Posted on 03. Nov, 2011 by Duncan Macdonald in Lead Generation, Lead Management, Lead Management Blog
It would be great if every lead converted on the first call. Unfortunately the days of the “one-call-close” are long gone, if they ever existed at all. Most successful companies have implemented lead nurturing programs to maximize ROI and attend to leads that are not ready to buy.
Research shows that 40% of leads close eventually with consistent long term follow-up. But what constitutes long term follow-up depends on your market, and sales process.
Many B2B sales can take as long as 6 months to complete so it what you do through this period that is important. Many companies utilize mutli touch emails, but to successfully nurture leads you should consider combining different channels.
Email after all is a bit faceless, and with everyone familiar with inbox overload ,read rates are never that high.By combining emails, with, webinars, seminars, social media and a phone call once in a while you can see clear benefits.
The most effective lead management strategies do the following:
Varied Formats: try webinars, how to guides, seminars and creating discussion groups
Add Value: Consider your 3 most important value propositions and makes sure you clearly communicate them.
Keep It Clear and Simple: People respond better when they know what is expected of them.
Personalize: Faceless marketing emails are marketing not lead nurturing – add personal touches, send from someone and provide you contact details and other ways to connect.
B12Leads is an online lead management tool to capture, distribute and convert leads. Everything you would expect from a CRM tool but with a focus on keeping track of leads and your sales teams. An affordable solution that has everything you need to take control of your sales pipeline.
