Lead Management Software
Lead Management Software – Capture, Distribute and Track leads within your sales teams.
Lead scoring can be misleading – it focuses on the norm, not the specific.
Posted on 10. Feb, 2012 by Duncan Macdonald in Lead Management, Lead Management Blog
In the perfect world you would fill your sales pipeline with loads of high quality leads that all get accepted by sales. Keep dreaming, in reality it is some what different. Marketing automation vendors have created a lot of buzz around lead management, and specifically the role lead scoring plays in filtering out leads that [...]
Lead Management, Marketing and CRM round-up – 3 things you need to know this week #5
Posted on 07. Feb, 2012 by Duncan Macdonald in Lead Generation, Lead Management, News
Here are the highlights from the blogs and social networks for the past week. How Demand Generation and Lead Management Work with Marketing Automation Good presentation / videos on how to get demand and lead generation working together. http://marketingautomationtimes.com/2011/12/20/how-demand-generation-and-lead-management-work-with-marketing-automation/ LeadGen ROI: Calculating Marketing Contribution to Sales Revenue In the spirit of the results-oriented approach [...]
Is Salesforce good value?
Posted on 02. Feb, 2012 by Duncan Macdonald in CRM, Lead Management Blog
To start let me get this out the way, as SaaS vendors we have a lot to be thankful to Salesforce for. Almost single handed they made hosted business software acceptable. There software is undoubtedly good but does that make it good value for everyone? For many the answer would probably be a “yes” after all [...]
Lead Management, Marketing and CRM round-up – 3 things you need to know this week #4
Posted on 30. Jan, 2012 by Duncan Macdonald in CRM, Inbound Marketing, Lead Management Blog
Here are the highlights from the blogs and social networks for the past week. Inbound marketing certainly seems to be continuing as the hot topic especially when it come to Lead generation tactics. How to design Call-To-Action Buttons – 6 Factors Everyone Should Know The glue in any Lead generating campaign. How well you [...]
Good CRM software is 100% about the right process
Posted on 27. Jan, 2012 by Duncan Macdonald in CRM, Lead Management Blog
As a CRM advocate for the past 12 years, I’d recommend almost any CRM software over not having one at all. Success can be had with all flavours of CRM software. The key is clearly understanding the requirements and in some cases challenging them. Good CRM is 100% about the right process. Too often [...]
What to look for in CRM software if your business is Sales driven
Posted on 25. Jan, 2012 by Duncan Macdonald in CRM, Lead Management, Lead Management Blog
When you spend a significant portion of your time dealing with customers, one of the best ways to keep track of your interactions is CRM software. There are a lot of good examples out there, from those aimed at the small business to the new hot sector – social CRM. When selecting the best [...]
Lead Management, Marketing and CRM round-up – 3 things you need to know this week #3
Posted on 23. Jan, 2012 by Duncan Macdonald in Lead Management Blog, Marketing, News
Well everyone is has got back into the flow for 2012 with the blogs full of interesting articles this week. Content and Inbound marketing continue to be important topics for debate so without further a do here are the highlights from the blogs and social networks for the past week. How many visitors do [...]
Starting a lead generation program – the basics
Posted on 19. Jan, 2012 by Duncan Macdonald in Lead Generation, Lead Management, Lead Management Blog
If you are thinking of starting a campaign led lead generation program, it can be daunting working out where to start. You may have been successful self prospecting for leads but when you want to scale up or provide a steady stream of leads for your sales team. There are many ways to accomplish [...]
Lead Management and CRM round-up – The 3 things you need to know this week
Posted on 16. Jan, 2012 by Duncan Macdonald in CRM, Lead Management, Lead Management Blog, News
The Lead Management and CRM round-up is back from its holiday hiatus and is raring to go for 2012. We have rejigged the format this year and thought we would highlight the most interesting and useful news from the blogs and social networks for the past week. Pre vs. Post Content Marketing – Referral [...]
Simple steps to generate leads through prospecting
Posted on 12. Jan, 2012 by Duncan Macdonald in Lead Generation, Lead Management Blog
You can get leads in 2 ways, either you are provided them from some type of marketing campaign or you can go out and get them yourself – lead prospecting. Ideally it will be a mix of both with marketing providing fresh leads while you build prospects through everyday activities like cold calling, networking [...]
