Your lead database is a valuable asset – 8 ways to utilize

Posted on 25. Nov, 2011 by in Lead Capture, Lead Generation, Lead Management, Lead Management Blog

  Your leads and your prospect are a valuable company asset, well that is as long as you have then recorded. If you consider what it costs to acquire each new lead, then in theory your database is worth that multiplied by the number of contacts you have. Yet this is often overlooked, many companies [...]

Lead Conversion – 10 Tips to improve Landing Page

Posted on 16. Nov, 2011 by in Lead Capture, Lead Generation, Lead Management Blog

  Landing pages are the all important glue in your lead generation efforts. To be successful at any type of lead generation whether inbound marketing or paid outbound efforts the landing page is the vital link between the buzz and interest you create and the conversion and capture of the lead. To increase lead conversions and [...]