Lead Management Software
Lead Management Software – Capture, Distribute and Track leads within your sales teams.
4 free and easy ways to prospect for leads
Posted on 02. Nov, 2011 by Duncan Macdonald in Lead Generation, Lead Management Blog
Leads are pivotal to any business – how well you generate them, manage them and most importantly convert them to customers is what sales and marketing is all about.
Whether you are in sales or are just a small business starting out, how well you are able to generate leads and how much they cost, directly impacts on your bottom line. That’s why we all like cost effective and easy ways to drum up business. Here are 4 simple methods to prospect for leads.
1. LinkedIN
LinkedIN is a great social network for prospecting in several ways. By joining groups related to your industry and product area you can network easily withon profile contacts, answer questions on your chosen topic and position yourself as a go to resource. This brings connections that you can nurture into leads.
There are also set discussion topics where you will find people asking for help with problems, opinion on vendors and product recommendations – these can represent some of the best ways to find new opportunities and linkedIn allows you to answer and contact directly.
Finally there are ways to research companies and search for people by job title and function.
2. Twitter
Like LinkedIN, join in the discussion on topics related to your offering. Within twitter or by using an app like Hootsuite or Tweetdeck, set up custom searches on your keywords of choice. This will show not only those in your network but anyone mentioning your keywords. Often this will highlight people asking for help or suggestions. One piece of advise, with Twitter the conversation moves on quickly so ensure you are prompt to respond or it can be too late.
3. Forums, Boards and discussion groups
If you know of the websites, the forums and discussion groups your prospects engage with then join up and start networking, start providing value and useful advise. Also take advantage of tools like Boardreader that can search keywords to uncover those niche forums and blogs.
4. Referrals
Just because the world has got better connected with a multitude of tools, it doesn’t mean you should ignore one of the oldest and best source of leads – your current customers.
If they like your product and you provide great service then current customers will be more than happy to recommend you or introduce you. It never harms to ask for a referral but also make it easy for customers to make referral without prompting. These will respreent some of the very best quality leads and of course they come with ready made recommendations.
B12Leads is an online lead management tool to capture, distribute and convert leads. Everything you would expect from a CRM tool but with a focus on keeping track of leads and your sales teams. An affordable solution that has everything you need to take control of your sales pipeline.
