Lead Management, Marketing and CRM round-up – 3 things you need to know this week #8

Posted on 28. Feb, 2012 by in Inbound Marketing, Lead Management, Lead Management Blog, Marketing, News

  Here are the articles we found most interesting and useful  from the blogs and social networks for the past week.  Don’t Believe ALL the Hype: Where Inbound Marketing Falls Short – B2B Marketing  Great perspective from Marketo on why you need more than just an Inbound Marketing strategy if you want to succeed and reach the [...]

Lead Management, Marketing and CRM round-up – 3 things you need to know this week #7

Posted on 22. Feb, 2012 by in Inbound Marketing, Lead Management, Lead Management Blog, News

  Here are the articles we found most interesting and useful  from the blogs and social networks for the past week.  Top 3 Ways to Make Your Content More Discoverable An excellent summary about the benefits of  discovery over search. With all the interest and buzz in niche sites like  Pinterest this seems even more relevant http://awe.sm/5fL6w] [...]

Do sales people care about lead follow-up?

Posted on 21. Feb, 2012 by in Lead follow-up, Lead Management Blog

Rarely will you hear anyone tell you lead follow-up is a waste of time, but why then is it so hard to get sales to follow-up leads? Sales people only want to follow-up opportunities but an unavoidable part of creating good opportunities  is working, following-up and qualifying leads. Lead nurturing will assist in progressing raw leads [...]

Managing Sales Teams – maximizing on your leads

Posted on 15. Feb, 2012 by in Lead Management Blog, Sales Force Automation, Sales team management

If you distribute leads then you will want to make sure you not only have the tools but also the process to effectively manage sales teams, reps and sales agents. Successful sales team management requires getting good quality leads to the right sales person whilst providing an environment to make it  as easy for them [...]

Lead Management, Marketing and CRM round-up – 3 things you need to know this week #6

Posted on 15. Feb, 2012 by in Lead Management Blog, News

  Here are the articles we found most interesting and useful  from the blogs and social networks for the past week.  Inbound.org: A Hacker News for marketing content Described as a “Hacker News for marketers” Inbound.org is basically a ranking list of good articles voted for by users. It is mainly focused as the title [...]

4 Tips for Successful Lead Nurturing

Posted on 13. Feb, 2012 by in Lead Generation, Lead Management, Lead Management Blog

A good and effective lead management process includes lead generation, lead follow-up and closure. Lead follow-up is an often confused area as many leads will not be ready to buy there and then. Yet scheduling call backs on a lead is not going to get the prospect to the buying stage. With research showing 40% [...]

Tools to manage lead follow-up and conversion within sales teams

Posted on 10. Feb, 2012 by in Lead Management Blog

With the B12Leads, you’ll see exactly how your sales teams are performing, your overall pipeline progress or even delve into specific leads to make sure they are being actioned. Understand who is performing best or probably just as important who is letting you down. Here is a 2 minute overview of the tools we provide. [...]

Lead scoring can be misleading – it focuses on the norm, not the specific.

Posted on 10. Feb, 2012 by in Lead Management, Lead Management Blog

In the perfect world you would fill your sales pipeline with loads of high quality leads that all get accepted by sales. Keep dreaming, in reality it is some what different. Marketing automation vendors have created a lot of buzz around lead management, and specifically the role lead scoring plays in filtering out leads that [...]

Lead Management, Marketing and CRM round-up – 3 things you need to know this week #5

Posted on 07. Feb, 2012 by in Lead Generation, Lead Management, News

  Here are the highlights from the blogs and social networks for the past week.  How Demand Generation and Lead Management Work with Marketing Automation Good presentation / videos on how to get demand and lead generation working together. http://marketingautomationtimes.com/2011/12/20/how-demand-generation-and-lead-management-work-with-marketing-automation/ LeadGen ROI: Calculating Marketing Contribution to Sales Revenue In the spirit of the results-oriented approach [...]

Is Salesforce good value?

Posted on 02. Feb, 2012 by in CRM, Lead Management Blog

  To start let me get this out the way, as SaaS vendors we have a lot to be thankful to Salesforce for. Almost single handed they made hosted business software acceptable. There software is undoubtedly good but does that make it good value for everyone? For many the answer would probably be a “yes” after all [...]